is set to begin an invasion next year. Trieste. The reason why Italian people might not like it is because Starbucks promotes an image of coffee that’s completely different from the real Italian one. With 2,058 units, McCafé is the third largest coffee shop chain in Europe. It's right in front of Canova, but many coffee addicts claim this serves a far better cup. Third-wave coffee shops – with their passion for single-origin, hand-picked, slow-brewed options; weirdly wonderful science-lab style machines; and cool interiors – understandably haven’t gained much traction in Italy.However, Ditta Artigianale is the very notable exception. Each of Italy’s 20 regions boasts its own unique coffee culture. Coffee Consumption. Italy has a historically rich culture in so many avenues and coffee is definitely one of their traditional enjoyments. This guide to coffee in Italy is here to quell your fears. It’s amazing how many variations you can try in Italy. 5a Piazza del Popolo; +39 06 322 5859 Silvia Marchetti is a Rome-based freelance reporter and writer. The category benefited from the quarantine lockdowns, social distancing and the massive spike seen in working from home among white-collar professionals during the year. Italians find a way to have a coffee during most occasions throughout a day. In a land fiercely devoted to both tradition and coffee, contemporary coffee spots are few and far between. It is thought that the first time it was seen in the country was when a package containing beans was sent to a Turkish merchant named Behrám in 1579. Espresso may be ubiquitous, but there are many regional twists to the caffè. Why does a cup of coffee taste so much better in Italy? Italian coffee culture is so ingrained that even Starbucks hasn’t made many inroads, opening its first store only in September in Milan. 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