This piece of code will parse the URL parameters and put the values into the hidden fields within your form. Click View Tracking … Tag Manager. Tracked URL: the link you will use that Pardot is tracking, Completion Actions: the automated action/s you want Pardot to make when a prospect clicks the link, Prospects: where the known prospects who clicked the link will be recorded (anonymous visitors and known prospects will be reflected in the ‘unique clicks’/’total clicks’ fields. Each Salesforce and Pardot campaign has a unique tracking code that can tracks visitor’s activity when you add the code to your website. 1. This step may already be completed and be in place. Before you set up the tag, you need to find two IDs. In Pardot, navigate to the campaign you want to track. Next, add the fields to your Pardot form. It’s a little bit of code appended to the end of a URL that lets you track where people are coming from. UTM stands for Urchin Tracking Module. Track an iFrame Sumbit Click in Google Analytics. To find them, follow these steps: In Tag Manager, you can set this up in a hassle-free way. Find all the training you need — whether you’re just learning to use Pardot or you’re looking to delve deeper. To extend this tutorial further, if you want to track a lead form submit button click from an iFrame in Google Analytics you can do that too. The Background. UTM parameters are tracking markers that you can add to a URL pointed at your website to track where visitors come from in granular detail in Google Analytics. This is exactly how the Pardot lead form tracking described works with Google Analytics as well. All 3 fields should be hidden and not marked as required. We recently had a client switch marketing automation platforms to Pardot (a solution by Salesforce) due to its B2B specialty. 2. As the keepers of the Google Analytics, we needed to ensure we had a seamless transition tracking … The first step for making sure Pardot is sending your tracking data to Google Analytics is adding your Google Tag Manager container to be housed within your Pardot Form Layout Template. Salesforce and Pardot Tracking Code tag. Urchin was the original name of the analytics software acquired by Google that was ultimately integrated into Google Analytics. The 5 UTM parameters that Pardot collects Google Analytics data from include: Medium – How you sent your message to the user. We offer training on a wide range of marketing automation features, functionality, and best practices to help you get the most out of your platform. This seems like the easiest option at first, but if your thank you page is on an external domain (such as go.pardot.com), you will be required to set up cross-domain tracking . Add The New Fields to Your Pardot Forms. 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